Social media is huge now, with dozens of different platforms and millions of users. It can definitely feel overwhelming, especially for small business social media. Although it can be tough to stand out, it can be well-worth your time and effort to stand out on various social media platforms. It can bring in tons of attention and future clients that otherwise you’d never have reached. You may be small, but it is possible. With these few tips you’ll be well on your way to gaining new customers and clients with minimal effort.
Don’t overdo it
The biggest thing that you need to be aware with small business social media is to not overdo it. There are dozens of platforms, but you don’t need to be on all of them. Choose the ones that work best for you. If you’re a company selling “pretty” things like furniture, clothes, picture frames, etc. then Pinterest and Instagram are great for you. If not, it doesn’t mean you can’t use them, but maybe rely more heavily on other platforms such as Twitter or Facebook.
Hashtags are incredibly useful, even for large businesses, but for small business social media they can help you immensely. Using them can bring attention from people who either don’t follow you or don’t typically visit your profiles. They can increase your visibility by hundreds, if not thousands if done right.
Not only will hashtags draw more attention and bring in more traffic, but they help the user figure out what exactly your brand is about and whether it’s something they’re interested in and may want to share with others.
Interact constantly and ask questions
The most important thing you can do on social media as a small business it to interact with everyone who interacts with you. If someone leaves a comment, get back to them! If someone asks a question, be sure to answer. Be friendly and be active. This way you’ll be able to create goodwill and people will be naturally drawn to you, just like in real life. As well, when you interact and respond to people, you’re in their minds for longer, giving you the opportunity to resonate with them.
Additionally, whenever you post something, regardless of the platform, you should ask questions of your readers and followers. Ask their opinion; ask them to tag a friend, anything to get input and further engagement.
This is absolutely vital, we cannot overstate this enough. Don’t post poor-quality photos or boring infographics. This is your chance to make an impression on your potential customers, so you need to make sure you grab their attention with enticing images and engaging content.
It’s not impossible to stand out on social media as a small business. But, and that’s a big but, you need to be smart about it and put in some time and effort. Don’t be the “big business” who ignores their followers. Engage liberally and you’ll get it back.
Noisybird are social media and content marketing experts and are dedicated to helping you get heard online. If you would like to discuss this article or any of our services in greater detail then please feel free to get in touch. You can do this via email [email protected] or give us a call on 0113 314 1979.