Many people think that SEO is all about content strategy and on-page optimization. This leaves out one integral part of the whole process—link building. Link building is a way to help the crawling algorithm to understand what your site does and how credible it is, as it will give your site a credit score based on where your link is found. Think of it as a retweet from a celebrity. When a small brand gets mentioned by a bigger name, they will immediately become more famous.
If you haven’t included link building in your overall SEO plan, here are three reasons why you should do so sooner rather than later:
// It gives you the opportunity to build relationships
To start your link building process, you need to reach out to different websites and talk to them about collaborating. In a way, it’s a form of networking, as you will come in contact with various admins from numerous sites that do different things. You will get to know a lot of people who can help you with your immediate and future projects and ensure that you always have a connection with them.
// It acts as referrals for your business
The inbounding links to your website are a gateway for people to connect with your business. By having your links posted in other places, you’re directing more traffic towards your business and ensuring that you have more conversions.
// It helps you build your brand
Another reason why you should invest some time in doing link building is that it helps emphasize your brand and grow your authority in the industry. When people see your brand name popping up on websites they visit frequently, it’s more likely that they will recognize your brand and services.
How to Make a Link Building Campaign More Effective
Now that you understand why link building is such a crucial part of any SEO campaign, let’s move on to how you can craft your own backlink strategy. Listed below are three essential tips that you have to keep in mind when designing a backlink campaign:
1. Add all the required features to your landing pages
People need to have a reason to interact with your link, so if your page doesn’t fulfil their expectations or meet their needs, chances are your backlinks won’t do so well. Therefore, the first thing you need to do is make sure that your linked pages have the content or features that people need. For example, if you post a backlink to your landscape service and the landing page doesn’t have any information about the pricing, tools, or services you can offer, people won’t stick around for very long. You need to understand what people expect to see from your links and have those sorted out first.
2. Get a headstart from your known contacts
Starting an extensive backlink network can be difficult, especially when you have to do everything from scratch. If possible, it’s best that you get a headstart from your friends and family who may be running a blog or a web board, as that will help make everything run more smoothly.
3. Make sure your website can handle the increased traffic
Lastly, you have to keep in mind that backlinks can also help with your SEO campaign, but it won’t do you much good if your other SEO elements are sub-par. For this reason, you need to make sure that your page can handle the increased traffic and interactions, which is why web optimization is such an integral part of the overall process. If your website has a slow load time and its design doesn’t feel user-friendly, people won’t want to use your site, which will then increase the bounce rate.
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