When your business has a storefront, the most important thing you need to worry about is getting more customers. With the advent of social media, it’s much easier for a physical store to promote itself, but that doesn’t mean that everything you post on your timeline will convert those who see your posts into real paying customers. You need to cater to the specific demands of the audience and find a way to entice them to come to your shop, whether through promotion, hype, or advertisements in general.
If you’re looking for some tips on how to use social media marketing to get more customers, here are some tips for you:
Which Platform Should You Use?
Each social media platform has its perks and pitfalls, which means that you need to make sure that you choose the best one. Go with a platform that has what you’re looking for. Listed below are the different social media platforms that you can use to bring more people to your storefront:
You can say what you want about Facebook, like how it’s dying, but the truth is it’s still one of the most dominant forces in the digital marketing industry. There are still over two billion active accounts on Facebook every month, and the traffic alone is enough of a reason for you to think about using it as a marketing platform. Furthermore, Facebook is specifically designed to cater to businesses, as evident in tools such as Facebook Business Page, sophisticated ads settings, and real-time analytics tools.
You can create a Facebook page and advertise it by creating an event, running ads, or promoting your posts to get people to pay attention to your shop.
In summary, Facebook can help you with:
Generating authenticity and brand awareness
Providing customer service
Creating a buzz around your brand
Twitter is among the best platforms at generating hype and buzz around your brand, as it allows your brand to feel more relatable and approachable. Tweets are really easy to send out and fans can interact directly with your brand through the platform. Brands such as Wendy’s have mastered the use of Twitter, which has led them to find significant success on the platform. They often tweet fun messages or lighthearted jabs at their competitors. Such posts create a cute sort of beef between the brands, which makes people feel engaged and entertained.
You can try to replicate their gameplan or come up with a completely different way to appeal to the market. Twitter still remains the Wild West of Digital marketing, as there isn’t an “established” way to promote your brand on the platform, so it allows you to be as experimental as you want.
In summary, Twitter can help you with:
Creating a buzz around your brand
Enhancing brand awareness
Promoting events and products
If you’re looking to promote your product or storefront, no platform in the world is as powerful as Instagram. Since everything on Instagram is driven by visual content, it provides an excellent opportunity for a brand to show the audience what you have to offer. For example, if you run a restaurant, you can display the food you serve on your Instagram page and tell audiences that certain dishes are only available for a limited time.
You can tell the story of your brand through your Instagram page, as they will get to see the best sides of it. Additionally, the Story feature is also a great marketing tool, as it can be used to generate the engagement you’re looking for. For example, you can set up a poll, questionnaire, or a Q&A session through the story feature. This will make people want to be a part of what you’re doing on Instagram, which will make them want to come to your physical store.
In summary, Instagram can help you with:
Presenting visual elements of your brand
Promoting your event
If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.