Content Marketing Archives - Noisybird Digital Marketing

Category Archives: Content Marketing

How to Choose Between Link Building & Content Marketing – Our Guide

More companies are getting into digital marketing nowadays, as it’s the best way to appeal to a more extensive audience base, including the general public. The problem with digital marketing is that the process of doing even one thing can take a considerable amount of time, money, and effort before you see results. 

For small businesses that are eager to grow in the market they are in, content marketing and link building are their best options. The problem is that most small businesses only have enough resources to launch one type of campaign at a time, unlike larger corporations that can do many things simultaneously. Therefore, if you’re having a hard time choosing between the two campaigns, we’re here to help you make a better decision!

That said, here’s a guide on how to choose the best option for your company:


Link building VS. Content Marketing: What’s the Difference?

Link building is a process of getting more backlinks to your site, which helps improve inbounding traffic and brand credibility. When your links appear on an authoritative site, the credibility of your brand is enhanced, making it more trustworthy and interesting in the process. Think of it as a shoutout on Twitter. If you get a name-dropped by a celebrity, your brand will immediately become more famous.

Content marketing, on the other hand, focuses on establishing yourself as a prominent figure in your industry. It also helps drive traffic to your site, but in a different way than backlinks. The goal of content marketing is to educate readers on your industry and keep them entertained at the same time.

One benefit these two marketing options have in common is that they can help boost your search engine optimization (SEO), which means that your site will rank higher on search engine result pages (SERPs) on the associated keywords. While this may be a benefit you can expect, you have to keep in mind that how you achieve it is drastically different. When it comes to link building, you will have to contact other websites to see if you can cut a deal with them to have your links on their site. With content marketing, you will need to learn how to produce content and advertise it to reach as many people as possible.


How to Identify Which Type of Marketing Strategy You Need in Three Steps:


  1. The Goals of Your Company

The first thing you need to think about is the goal of your brand. If you already have a content page that you want to drive more traffic to, then link building is your best option. On the other hand, if you don’t have any interesting features that will draw people to your site, you may need to focus on content marketing.


  1. The Time Table of Your Marketing Plan

Link building is a slow process, but the payoff is usually continuous. You can expect to get more traffic to your site and as your links appear on more sites, that number will continue to increase. With content marketing, it’s all about the schedule, as you need to make sure that you post something according to the time table to keep a steady stream of traffic.


  1. The Expertise of Your Team

Lastly, if you have a team of professional content creators at your disposal, then it’s usually a better idea to launch a content marketing campaign. It takes experience and understanding to write good content. Link building, on the other hand, is more about networking, as you will need to talk to different administrators to see what you need to do to get your link on their sites.

If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.


How to Increase Your Traffic from Organic Search – SEO 101

So you’ve followed all the basic guidelines of search engine optimization. You’ve optimized your website and landing page, you’ve identified your ideal clients and created content targetted to them, you’ve made sure Google can trust and index your website. You reached the first page on the search engine. However, you still can’t rank any higher and can’t get additional traffic. Why?

As effective as SEO can be in helping you rank on search engines and generating traffic to your website, it still has its limitations. SEO and its corresponding process are not that simple, although that’s what it seems at first glance.

When you’ve followed the SEO process and executed it properly, you still have work to do to increase your traffic, which is focusing on the market itself. Here’s what you need to do:


  1. Look at neighbouring territories

When you already have an established brand, an authoritative domain, and a great website, you can further increase your traffic by leveraging uncompetitive businesses that are in the same niche as you.

Identify products and services related to your business, do keyword research, and find the pages that ranking for those terms. Evaluate their landing page, domain authority, branded search volume, and SEO strategies, and think about how to improve your site. Start small and see if your effort will gain traction before extending it. Remember that you are already an established brand, so expanding to related products will enable you to reach more people and get ahead of smaller brands in those areas.


  1. Create pages that can accommodate untapped opportunities

Some people have insufficient knowledge about a product or service or may be intimidated by them, which is why they don’t make a purchase. They are potential customers you can target by creating a page that can accommodate their hesitations and concerns. Your pages should not outrightly push the products and services to them. Instead, you provide them with comparisons and information that will guide and enable them to make confident decisions to purchase.


  1. Improve your outreach

You have two groups of the interested audience. There are those who are not well-versed about your products and services, and those enthusiasts who already know but are keeping themselves updated. Your content must then be able to meet both their needs. Also, you can tap the help of the enthusiasts by asking them to review your products and services through videos and articles. Share these videos and articles on your social media pages.


To wrap up

SEO is an effective marketing tool that will help you rank high on search engines. However, your efforts must not stop there. To draw more traffic to your site, you must go the extra mile.

If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.


How to Synchronise Your SEO and PPC Efforts – Our Guide

The rapid rise and popularity of the internet and the invention of several online marketing tools and techniques should have made marketing more efficient. However, many businesses still fall for the mistake of separating and running pay-per-click (PPC) and search engine optimization (SEO) as if one was unrelated to the other. 

Although PPC and SEO are two distinct online marketing strategies, as a whole, they work and should work to complement each other. Thus, by synchronizing SEO and PPC, both approaches can enhance the overall results of your brand and sales for less effort. However, how to go about syncing SEO and PPC campaigns?


Working on shared data and target audiences

First, recognize that you are employing PPC and SEO to have all your online marketing bases covered. However, is there a big difference in the target audiences that you have for each online marketing strategy? 

If you think about it, the audience for your overall online marketing efforts has a set of demographics and behaviour that does not change whether you use PPC or SEO. After all, it’s not your marketing strategy which dictates the behavior of your target market, but the other way around. Because the target audience of PPC and SEO is the same group, that means the separate teams or people who do your PPC and SEO are working with shared data, which is right under their noses.

For instance, PPC data can indicate which keywords are more likely to gain a user’s attention. Your SEO team can use that data to come up with keywords they can integrate into the content to improve your website’s ranking in search engine results, and it also works the other way around. If you notice that specific newsletters, white papers, blog posts, infographics, and demo requests have high demand, the PPC team can use the data to come up with ad designs and content relevant to your target audiences that would increase click-through-rates among them.


Collaboration between clients and agencies

Aside from internal input and cross-department collaboration within your agency, you also need to work with your clients to synchronize your PPC and SEO efforts. This also applies for businesses which have no online marketing teams and outsource the effort to agencies. An agency should regularly consult with the client to know what they need, and for both parties to understand what the markets need, to fine-tune their PPC and SEO undertaking and make these tasks complement each other. That way, clients and agencies save time and reap the rewards for less effort.

The market is in flux, which means needs and demographics change. An agency should take the initiative to explain to the client how PPC and SEO would be coordinated to adjust to the changes and still produce the desired results. On the other hand, clients are encouraged to share their insights and inputs to help create a strategy that fits their target objectives. Discuss your strategies and thoughts with each other and see how you can come up with a coordinated PPC and SEO campaign to bring the dollars in from clicks sourced from paid searches and organic landings.

As you can see, communication between parties is essential. More than just a client-agent relationship, both parties are in a partnership, and collaboration is what partners do to achieve their goals. Build trust, assess strengths and weaknesses, and move your PPC and SEO efforts forward for great success!



Remember, it’s not a choice between SEO and PPC. Instead, what you need is to communicate and collaborate, whether it’s between separate SEO and PPC teams or between agencies and clients. Achieve better outcomes when you synchronize SEO and PPC.

If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.


Why Link Building is a Crucial Part of Your SEO Campaign

Many people think that SEO is all about content strategy and on-page optimization. This leaves out one integral part of the whole process—link building. Link building is a way to help the crawling algorithm to understand what your site does and how credible it is, as it will give your site a credit score based on where your link is found. Think of it as a retweet from a celebrity. When a small brand gets mentioned by a bigger name, they will immediately become more famous.

If you haven’t included link building in your overall SEO plan, here are three reasons why you should do so sooner rather than later:

// It gives you the opportunity to build relationships
To start your link building process, you need to reach out to different websites and talk to them about collaborating. In a way, it’s a form of networking, as you will come in contact with various admins from numerous sites that do different things. You will get to know a lot of people who can help you with your immediate and future projects and ensure that you always have a connection with them.

// It acts as referrals for your business
The inbounding links to your website are a gateway for people to connect with your business. By having your links posted in other places, you’re directing more traffic towards your business and ensuring that you have more conversions.

// It helps you build your brand
Another reason why you should invest some time in doing link building is that it helps emphasize your brand and grow your authority in the industry. When people see your brand name popping up on websites they visit frequently, it’s more likely that they will recognize your brand and services.

How to Make a Link Building Campaign More Effective
Now that you understand why link building is such a crucial part of any SEO campaign, let’s move on to how you can craft your own backlink strategy. Listed below are three essential tips that you have to keep in mind when designing a backlink campaign:

1. Add all the required features to your landing pages
People need to have a reason to interact with your link, so if your page doesn’t fulfil their expectations or meet their needs, chances are your backlinks won’t do so well. Therefore, the first thing you need to do is make sure that your linked pages have the content or features that people need. For example, if you post a backlink to your landscape service and the landing page doesn’t have any information about the pricing, tools, or services you can offer, people won’t stick around for very long. You need to understand what people expect to see from your links and have those sorted out first.

2. Get a headstart from your known contacts
Starting an extensive backlink network can be difficult, especially when you have to do everything from scratch. If possible, it’s best that you get a headstart from your friends and family who may be running a blog or a web board, as that will help make everything run more smoothly.

3. Make sure your website can handle the increased traffic
Lastly, you have to keep in mind that backlinks can also help with your SEO campaign, but it won’t do you much good if your other SEO elements are sub-par. For this reason, you need to make sure that your page can handle the increased traffic and interactions, which is why web optimization is such an integral part of the overall process. If your website has a slow load time and its design doesn’t feel user-friendly, people won’t want to use your site, which will then increase the bounce rate.

If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.

Voice Search & SEO – What Marketers and Website Owners Should Know

Search engine companies, especially Google, have been introducing updates that help create better online search experience for users. These updates do not only aim to provide users with enjoyable and productive online search experience but also to accommodate and support new technologies and applications. These include mobile site adaptation and voice search technology.

The Widening Use of Voice Search

It is reported that voice search has already taken up a good percentage of the total search numbers all around the world. This can be attributed to the widening acceptance and usage of voice search apps and devices, such as Apple’s Siri, Google’s Google Assistant, and Amazon’s Alexa. Indeed, voice search comes in handy in various ways.

Voice Search and SEO: What Happens Now?

Now that voice search continues to dominate a good portion of the total Web searches, you might wonder how it affects your website’s rankings. How do you optimize your website better to adapt to this new trend?

Indeed, it is very important that you start optimizing your website to adapt to the rise of voice search. Looking at how things are going, it seems that voice search is here to stay. For this reason, you’re better off beginning to optimize for voice search now!

How Would You Keep Up With the Voice Search Trend
Voice search results still largely depend on keywords, so there’s no need to panic. However, you can make sure that your website ranks whenever a user voice-searches using your keywords. Here’s what you can do:

Prioritize localizing SEO optimization – Almost every business nowadays has a website or at least a social media account or page. If you’re running a local business or website, then you should focus your SEO efforts on local SEO. Those who use voice search are most likely looking for services, businesses, or products available near them. You want your business or website to be among the first ones presented to them when they do a voice search. Make sure you perform proper geo-tagging both on your website and social media accounts. You should also begin using Google My Business and make the most of it.

Optimize and design for mobile search – Since voice searches are typically conducted through mobile devices, your website should also be designed and optimized for mobile use. You need to have either a responsive or adaptive website that can be viewed regardless of what device is used. You should also make sure that page loading speed is great, as a slow website won’t appeal to users.

Do not forget other SEO factors – Of course, you can’t forget about other factors, including the creation of high-quality and relevant content. Remember to always provide your audience with value, regardless whether they stumble upon your website through voice search or traditional search. Make sure your keywords are always updated and that you always provide fresh content related to those keywords.

The internet and search engines keep evolving. Therefore, you should always be prepared to keep up with the changes. Optimizing your website is a continuous learning and improvement process, so settle in and enjoy the ride!

If you’re looking for a digital marketing agency in Leeds, get in touch with us today! We’re happy to help.